At 3:00 am on September 11th, 2019 AEDT time, Apple’s autumn new product launch conference was officially held. Not only did the new iPhone release, but also the new iWatch, the new iPad and the latest Apple TV software.
Before going through the content of the conference, I would like to bring up a question: the new iPhone 11 does not support 5G, and even the charging speed is only upgraded from 5W to 18W, still retaining the forehead design, and facing great competition from android devices in the second half of the year. Most upcoming android flagship models will support super-fast charging, higher pixel size sensor and 5G network, how does iPhone 11 retain its high price? After reading this article, you may have the answer.
This year, there are three new Apple models, namely iPhone11 (equivalent to last year’s iPhone XR), starting at $699; iPhone11 Pro (equivalent to last year’s Xs) ), starting at $999; the iPhone11 Pro Max starts at $1,099.
So where are the flagship upgrades?
The iPhone 11 is a 6.1-inch LCD screen with a pixel density of 326 ppi (slightly higher than the 720P screen); the iPhone 11 Pro is a 5.8-inch OLED screen with a pixel density of 458 ppi, the iPhone 11 Pro Max is a 6.5-inch OLED screen with a pixel density of 458 ppi.
It is worth mentioning that the iPhone11 Pro supports a wide color gamut with a brightness of up to 1200 nits and supports HDR10 and panoramic sound. From the parameters, this is a top-level screen from Samsung, its high brightness matches Samsung’s flagship.
On the processor side, it has upgraded from last year’s A12 to A13 processor. As the strongest mobile processor, it integrates 8.5 billion transistors, with single-core performance of 5,415 points and multi-core performance of 11,294 points. Compared with A12, the single-core performance has 15% enhancement, and the multi-core performance is almost unchanged, and the energy consumption is reduced by 15%.
What’s interesting is that Apple benchmarked the flagship model of other companies to the new iPhone, indicating that the A13 chip is far more powerful than the flagship Android devices.
In terms of charging, the iPhone 11 still comes standard with 5W charging, while the iPhone 11 Pro has increased to 18W for fast charging for the first time. The official claims that the battery life is increased by 4 hours (Max version is increased by 5 hours).
As for IP68 waterproof and dustproof, the latest generation of tempered glass machine is also retained. Stainless steel frames and crafts are not elaborated but should be consistent with last year’s Xs series. Faster 3D structured light and a virtually unchanged border. I won’t go into too much details here.
Let’s talk about the biggest change. This is undoubtedly the three camera system of the iPhone11 Pro. This is also the most recognizable and most controversial part of the new iPhone.
In terms of specs, the main camera, telephoto, and super wide angle are all 12MP, supporting double optical zoom. Why is it controversial? Because of the function ultra-wide angle has been achieved by most manufacturers at a much lower price. In terms of optical zoom, there are devices with 5 times the periscope and ten times the mix and the farthest 60 times the digital zoom, in contrast, Apple’s three 12MPs seems less attractive.
Of course, we all know that Apple has a big advantage in comparing HDR, white balance, and picture details with most manufacturers. However, it is not so significant comparing to flagships from Huawei and Samsung.
It can be seen that Apple’s improvement in photography is mainly in noise control, picture enlargement details and high contrast large dynamic range scenes.
Video recording is also Apple’s main strength. Besides supporting video recording of up to 4k 60 frames, there has been some innovation and expansion in anti-shake, zoom and master video recording. The front camera is also upgraded to 12 million pixels, supporting 4K 30 frames of pre-video recording.
At this point, Apple’s press conference is basically over. Is it a little embarrassing? Do you feel that many specific specs are not particularly clear? That’s right, this is the style of the Apple conference. The weight of the entire device, battery capacity, baseband information, including the very important iOS13 and so on were not mentioned in the conference.
Let’s head back to the original question, why is iphone 11 still so expensive? Two words: Apple Ecosystem.
Returning to the launch of the conference, Apple released two heavyweight software, one called Arcade and ther other called Apple TV Plus. The former can be understood as a separate game software store that will provide more than 100 games of customized services, the game is well-made and beautiful, the home version is priced at only $4.99 a month and has a one-month trial period.
The other software has taken on many excellent, high-quality, sound-quality TV series and movie exclusive for Apple TV Plus, which sells for $4.99 a month, and the episodes are updated monthly guaranteed.
The idea is to buy Apple products for free to watch Apple TV plus for one year…
As for the new iPad, the A10 processor is used, and the routine upgrade is added… Office productivity is improved. The iWatch updates the manufacturing process, the dial does not go out of the screen, but the screen is displayed. The screen upgrades to 60Hz refresh rate, added a compass function, fall detection, SOS first aid, support 18 hours of battery life…etc.
Anyway, no matter which Apple product you buy, Apple TV Plus will be available for one year. The price of iPad is not expensive. Is it because many consumers want to buy an iPad? Most would think, not only can I watch normal video or movies, but I can also watch Apple’s Apple TV.
Apple’s comprehensive attack in the field of games and video, in fact, in some sense, the differential play is reflected in the most vivid way. Although the iPhone 11 does not support 5G, but upgraded the latest processor, upgraded the most recognizable three-shot appearance, the image system is upgraded in all directions, and also delivered various services, just to let you upgrade to the iPhone new machine.
No money to change? Still way too expensive? It doesn’t matter, let’s first try the iPad and feel the less laggy iOS. Let’s take a look at Apple’s rich and varied quality games. When you get used to it, you resist it, and you will use it naturally. As for those who want to change the new machine and dislike Apple’s various flaws, either change the machine, or wait for another year, or start with the new iPhone. Want to change to Android? Looking at the many games that you spend to buy, you might think again.
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