Apple has officially sent an invitation letter to the media, and announced that it will hold a new product launch conference at 10:00 am local time on September 10. This year’s event is still held at the Apple Park Steve Jobs Theatre.
The theme of this year’s invitation is to innovate. This invitation is a rainbow-colored Apple LOGO, which may indicate a variety of color matching for the new iPhone 11.
According to previous exposures, this year Apple will release a series of new products, including the new iPhone 11, MacBook Pro and Apple Watch. In this new product launch, we will see three new iPhones, the successor products of the current iPhone XS, iPhone XS Max and iPhone XR.
In addition to three new iPhones, Apple will launch a new version of the iPad Pro later this year with an upgraded camera and faster chips; the new entry-level iPad has a larger screen, a new Apple Watch, and a 16-inch MacBook Pro laptop. In addition, Apple will upgrade its major audio accessories, including AirPods wireless headphones and HomePod smart speakers.
iPhone: The 3 most important products of this release
“Apple released a new iPhone every September” has almost become a fixed trend, and this year is no exception. Among the three new iPhones, the iPhone XS and iPhone XS Max succession products may be called iPhone Pro, iPhone Pro Max (we call it that so), the biggest feature is equipped with a new camera system, with a rear triple cameras, for capturing super wide-angle photos and videos.
The iPhone Pro series will dramatically increase video recording capabilities to bring it closer to professional cameras. Apple has developed a feature that allows users to retouch, apply effects, change colors, reframe, and edit video as they are recorded on the device in real time.
Compared to the current iPhone XS series, the new iPhone Pro series looks almost the same, so does the screen size. But the back of the phone has changed a lot. First of all, it uses a matte effect. It is not as glossy as the current ones. Secondly, due to the upgrade in camera system, the layout of the rear camera has changed. The most widely spread is the “bathroom master” design.
Apple also improved the Face ID face recognition and replaced it with a new sensor so that users could unlock the phone more easily, even if the phone was placed flat on the table.
Other details include the elimination of the 3D Touch function of the screen, replaced by the Haptic Touch; the water resistance is greatly improved, and it can survive for a longer time in the water; it is equipped with the latest A13 processor. It is said that this chip has added a coprocessor called “AMX” or “matrix”, which can handle some intensive tasks and ease load on the main chip.
The successor of the iPhone XR is called the iPhone this time (also a temporary name from web users), the rear camera is upgraded to dual camera, and a telephoto lens is added for zoom shooting. In addition, this phone will also add a “green” color, the leaks said there is a lavender as well.
The three new iPhones do not support 5G.
Macbook Pro 16inch
The MacBook Pro series will see a major update in a new 16-inch version. It is said that this time the notebook screen frame will be narrower, although the screen size is increased to 16 inches, but the overall size of the notebook is the same, similar to 15-inch version.
The reason why this is a huge update is that the MacBook Pro series has never had a product of this size. In 2012, Apple discontinued the 17-inch MacBook Pro, and this time the screen size is expanded, and undoubtedly will attract more professional users.
As far as the current exposure is concerned, the new MacBook Pro has improved keyboard design, using a scissors-like keyboard design instead of the butterfly keyboard that has been used before.
It is reported that the 16-inch MacBook Pro will completely replace the 15-inch MacBook Pro, because the two are the same size, the former screen is larger, so there is no need to update both sizes at the same time.
Regarding the launch date of this product, most likely it will be announced in September, which is the event. Another is to wait until October for a press conference.
Accessories: Apple Watch, AirPods, and HomePod
Last year, Apple upgraded Apple Watch, including new designs and larger screens. This year, the upgrade will become relatively soft, focusing on Watch OS 6 software updates, as well as a new case. In the early versions of Apple’s latest mobile operating system, iOS 13, the titanium case and ceramic case options were discovered.
Apple is developing a new AirPod wireless headset that will be priced at $159 which is more than the current generation. New features will include waterproofing and noise cancellation, which are scheduled for launch next year. In March this year, Apple introduced a new AirPod that supports hands-free Siri and longer battery life.
Apple is also developing a cheaper HomePod smart speaker that will be launched as early as next year. Currently, HomePod sales for $300 are not ideal. The new model may be equipped with two treble speakers, compared to the current seven.
iPad: entry model upgrade
After releasing the new mid-range iPad Air and iPad mini earlier this year, Apple also plans to update the iPad Pro and entry iPad for the education market.
The 11-inch and 12.9-inch iPad Pro will receive similar upgrades to the iPhone, including new cameras and faster processors. It is said that the iPad camera has also been upgraded from single to multiples.
The screen size of the entry-level iPad will be upgraded to 10.2 inches and the screen ratio will be higher. This means that Apple is likely to stop selling 9.7-inch screen models. After nearly 10 years, Apple finally decided to give up the size.
Like the 16-inch MacBook Pro, the new iPad is likely to be scheduled for October this year, not the September event.
